Imli is the brainchild of Emily Griffin, Principal of Interior Design firm, Griffin Houghton. After searching endlessly for colourful bedding that was affordable for both her home and her clients, she decided to design and develop a line of duvet covers. She fell in love with Indian cotton and the block printed fabrics she saw while travelling to the country on several occasions, and decided there was a real opportunity to deliver quality, colourful, patterned duvet covers to the market.
On a trip to India in 2017, she decided to try her hand at designing a collection of duvet covers and created what is now called The Barn Collection. It was designed for the sleeping loft at her Barn on Balsam Lake, Ontario. The duvet covers were a huge hit with family and friends, and many years later they still hold up in terms of quality and colour, even after countless washes. Check out the video of Emily’s barn which shows the Barn Collection featured in the loft.
In 2019, she planned another trip to India with her three oldest friends and carved out a couple days in Jaipur to put together another collection which is now called The Shakti Collection, and Imli as a brand was born. Imli literally means “tamarind”, but it is how her Indian friends pronounce her name there as well so it just felt right. The rest is block-print history!
Logo Design: Shauna Rae